10 WAYS TO WRITE MORE EFFECTIVE ADS
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Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
Advertising is salesmanship multiplied.
Focus on Them, Not You When
1
Emphasize Benefits, Not Features
2
Push Their Emotional Hot Buttons
3
Incorporating Proof and Believability
4
The Unique Selling Proposition (USP)
5
The Headline
6
Write To Be Scanned
7
The Structure of AIDAS
8
Use Takeaway Selling to Increase the Urgency
9
Conclusion
10
Size
523 KB
Length
27 pages
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